June 30, 2009

Ten things you can do

The first Australian screening dates have been announced for The Burning Season and we've launched a companion site at www.tenthingsyoucando.com, which has been designed to give audiences who see the documentary some practical suggestions about how they can bring about positive change. The philosophy of this web site is based on the belief that the future does not have to be scary - sustainability and abundance are possible. As one of the proud supporters of the site (and the person who produced it with the help of designer Nathan Betts and web developer Yari McGauley) I sincerely hope it helps us work together to create a future based on renewable energies and operating systems that value and respect the natural world.


Picture 1

June 05, 2009

Learning to read when IE was launched

The theme of the June edition of Research News is 'Researching children and youth'. It features a range of articles about how research needs to be done differently with those born after 1990, remembering that this is a generation that has grown up with computer technology and media multi-tasking - as author Daphne Hume points out, the oldest of the teen group were just learning how to read when Internet Explorer was launched in 1995.


Picture 4

In the spirit of the theme, I decided as editor to commission a young designer/photographer to create this month's magazine cover. Full disclosure here: it was my niece Siobhan, who is is studying media and design at Box Hill TAFE in Melbourne. I was delighted to be able to phone her on her 18th birthday to ask, "How would you like your first paid design gig?"  

Siobhan then proceeded to impress the socks off me. Firstly she came back with a very professional pitch (two concepts mocked up). Secondly she delivered on time. Thirdly she wrangled a bunch of her friends to not only take part in the photo shoot but also to get their parents to sign a release form before doing so.

There's a lot of people talking about Gen Y and "co-creation", some of it genuine; a lot of it lip service. But I think Siobhan's cover speaks for itself.

May 07, 2009

Driver or fighter?

A very clever 19-year-old university student called Zac Martin has proposed a new way of segmenting the blogosphere.

So now I am trying to work out where I fit. I am leaning towards 'driver', because I always aim to develop conversations, ask the right questions and get people thinking. Perhaps a good example would be my post in April last year, titled 'To Ning or not to Ning?', which has, quite bizarrely, become the number one Google search result for 'Ning sucks'.  Of, and I have also been accused of being earnest more than once in my life and I can write quite lengthy pieces...

Or am I a 'fighter'? With the exception of the 'Ning sucks' search result, I am hardly top of the blogosphere food chain (although I have, more than once, suspected other bloggers have pinched my leads and scoops without acknowledgment - you know who you are, and you really should embrace attribution on blogs in the same spirit as the good old RT on Twitter). On the other hand, I am not afraid to take on the big guys but 'flame wars' are definitely not my style. And, as a practicing journalist, I also like to back up my opinions with some evidence.

So, what do you think? I would love it if you could help me answer Zac's second question: Which quadrant do other people see you in?

Look forward to hearing from you!

April 22, 2009

Who needs an office?

Laptops, smart phones, wireless broadband, email, instant messages, secure file transfer protocol (FTP) clients and, more recently, desktop sharing technology have all made it possible to work almost anywhere: in a café; at the airport; on the plane or train; at your client’s office…

Fortunately, apart from someone seeing your screen in a public place, there are a growing number of technological solutions that help safeguard confidential information while at the same time supporting a ‘distributed workforce’.

For example, about six months ago Telstra introduced encryption software, which it now requires all staff and suppliers to use to email any sensitive information (such as data with customer fields attached). Suppliers were invited into Telstra offices in Sydney and Melbourne for training sessions to learn how to use the software, called GNU Privacy Guard (GnuPG). 

Andrew Menner says compliance with the policy to encrypt sensitive emails has been excellent.

‘I am amazed at how quickly suppliers fell into line,’ he says. ‘But while it might have seemed complex at the beginning, by the end of the training everyone was having fun with it. We used a test file in the training that was lots of fun, because learning how to use the encryption software is pretty boring.’

Working in private spaces (such as a home office) and communicating securely with clients and colleagues is now easier than ever, with a range of ‘virtual meeting’ and ‘desktop sharing’ solutions on the market.

One of my major clients, the Australian Market and Social Research Society, uses software available from Citrix Online, which has four products on the market that all use the 128 bit Advanced Encryption Standard (AES): GoToMeeting (for meetings with up to 25 people), GoToWebinar (for up to 1000 attendees), GoToMyPC (for remote access to your home or office computer) and GoToAssist (for companies providing remote technical support).

128 bit AES is a small, fast, hard to crack encryption standard that has, according to technology vendors, been determined as the ‘best compromise between a combination of security, performance, efficiency, ease of implementation and flexibility’.

In practical terms, it means that it is very difficult for someone to hack into a connection between you and the people you are meeting with online – in fact, one vendor claims it would take 149 thousand-billion (149 trillion) years to crack a single 128 bit AES key.

HR Shiever from Citrix Online says that 128 bit AES ensures that once you have made the ‘initial handshake’ (received an email invitation to join a virtual meeting), the stream cannot be interrupted.

‘We don’t use secure socket layer (SSL) technology because it only encrypts data between the screen and the data centre. 128 bit AES encrypts all communication in a virtual meeting.'

GoToMeeting is virtual meeting software that can be used for meetings of up to 15 people. GoToMeeting Corporate enables meetings of up to 25 people. Both versions of the product enable meeting organisers to chat (using either VOIP or a special telephone conference line) to participants, to show presentations, perform live demos and collaborate on documents in real time. As the organiser of the online meeting, it is possible to share your screen with meeting participants (which they can then control with their own mouse or keyboard), or invite them to share their screen with you. After installing the GoToMeeting software, clients and co-workers don't need the application hosted on your own desktop to view the files you want to share. Even files created with specialised applications, such as CAD drawings, are viewable.

‘All our products are permission based, which means you have to give the other person permission to take control of your screen.’

Shiever says GoToMyPC can also help ensure confidential client information remains secure, because it enables users to access files sitting on their home or office computer from anywhere in the world, as long as they have an internet connection, which is much more secure than carrying files on a laptop or USB stick, which may be lost or stolen. 

I have trialled GoToMeeting successfully several times. It is quick and easy to set up and the pricing is very competitive compared to other applications like WebEx that do not use a flat fee-based pricing model. For a monthly subscription fee of $66.40 ($797 per year), you can host unlimited online meetings with up to 15 attendees, with an integrated conference calling service, including VoIP capability, and no ‘overage’ charges (for phone calls or bandwidth). Another alternative, which like GoToMeeting uses a flat fee-based pricing structure, is Glance. Using online meeting software solutions like these also means its possible to communicate with clients over the internet securely, even if you work in a small office or home office that is not supported by an IT department that manages a firewall. 

March 26, 2009

It's official: we're mainstream

If you are reading this blog (hello!), have a profile on a social networking site (like Facebook or MySpace), check out other people's profiles on social networking sites and spend at least 10 hours on the internet every week, you're part of what is officially considered the 'mainstream' by research company Nielsen Online.

On the other hand, if you upload photos or video to a third party web site (i.e. not your own site) or Twitter, then you're still amongst the minority. According to Nielsen Online, Twitter use among Aussies is relatively low compared to other nationalities - 44% of all Twitter users have only been using the service since October last year. (That number may well have jumped this week, when a mainstream TV current affairs show did a story on Twitter... unfortunately I can't remember if it was A Current Affair or the 7.30 Report and, of course, one of the annoying things about analog television is that you can't easily search it on the internet - try Googling "Twitter story" + "A Current Affair" and be prepared to get swamped.)

Nielsen Online's Internet and Technology Report is based on self-reported media consumption weekly averages, based on 2,046 surveys representing a "random stratified sample representative of Australia by state, age and gender". The full report costs big $$ but fortunately the folk at Nielsen publicity in Australia have released a number of media releases about the findings and you can download a couple of summary reports for free, once you have registered on the Nielsen site.

After reading through these media releases and summary reports, here are some of the topline findings that interested me most:
  • 84% of internet users in Australia now have broadband at home
  • Aussies spend an average of 16.1 hours per week online (4.6 hours of that time watching online/downloaded videos), although this has been disputed by Roy Morgan Research (see below)
  • 61% of us watch TV at the same time we're online, although our primary focus is on the "lean forward" screen (AKA the internet)
  • 59.9% of Australians visit online social networking sites and blogs (a little behind the global figure of 67%)  
  • 6.5 million Australians belong to an online social network, with about one-third having more than one profile 
  • 57% of Australian internet users published their opinions online last year 
  • Australians spend, on average, almost three hours per month on Facebook 
  • The biggest increase in visitors to "member community" web sites globally was among 35 to 49 year olds. 
These findings are all very interesting, but can we be confident they're accurate?

I have just written an article about this very topic for the upcoming edition of Research News (published on 3 April).

In this article, I discuss the fact that roughly this time last year, Roy Morgan launched an attack on Nielsen Online’s Internet & Technology Report, which claimed that, for the first time, Australians were spending more time online than watching television.

Following the release of 2008 findings from both companies this month (Roy Morgan Research figures are based on a survey of 20,865 Australians), Roy Morgan has challenged Nielsen Online again. According to Nielsen Online, the average Australian was spending 16.1 hours online last year versus 12.9 hours in front of the TV. 

Roy Morgan Research director of media services, William Burlace says: ‘As Nielsen use an online panel, their results are obviously skewed because their sample will be over-represented with heavy internet users.’

Roy Morgan Research say its figures show that TV remains the most-used medium, with Australians spending on average 21.5 hours per week in front of their televisions. Radio remains the second most popular medium with people listening for an average of 14.2 hours per week, while the internet comes third with an average of 10.7 hours per week. 

Analysis of the Roy Morgan data by age does reveal nuances. The internet is the "number two medium" for those under 35 (while those over 35 are more likely to listen to the radio than spend time on the internet). Roy Morgan Research argues that the only Australians who are spending, on average, a greater amount of time with the internet than television are 14 to 24 year old "heavy" internet users (those who log on more than eight times per week). 

Nielsen Online managing director Megan Clarken, however, says Roy Morgan ‘misunderstood’ Nielsen Online’s research. ‘Our research was based on the activities of Australian internet users, not the general population. If you read the report correctly, you’ll get the same numbers as Roy Morgan,’ she says.

This is true... sort of. While the average hours spent online are somewhat similar, the average hours Roy Morgan's sample spend watching TV is significantly higher than that reported by Nielsen.

  

March 24, 2009

Unintentional cruelty

For many years I have been a subscriber to Flying Solo and read with interest today's lead article, 'There are no downsides'.  I totally agree with the editor Sam Leader, but was curious to know if she had read the article in The Australian Magazine on the weekend about Alain de Botton's new book, The Pleasures and Sorrows of Work. In this article, he argues that one of the main reasons to work is to put food on the table (something we're reminded of more acutely in tough economic times) and that telling people that everyone can find deeply satisfying work is a "weird way in which optimism and kindness slips over into unintentional cruelty". He does acknowledge that it's a sad insight but it is true - not everyone is going to find their dream job. If you have found it, stick at it - and enjoy it!

March 19, 2009

Have finally relented

OK, I have resisted for about a year, but I have finally relented and set up a Twitter account. You can see my posts on the top right of this blog or visit my tweets at www.twitter.com/evolvemediaoz. I have not only relented and dived into the busy, cacophonous pool that is Twitter in my own professional life, but I am trying to establish the Twitter account for The Burning Season at www.twitter.com/burningseason - that is, before it gets embraced by my 'ghitter' (that's a ghost Twitterer BTW).

Why so reluctant to join? Well, I am not exactly an 'early adopter' when it comes to technology, despite what many people might think. Sure, I stood in the queue for an iPhone, but I could have bought a jail-broken one months before... There is more evidence too... first, I absolutely abhor SMS speak (with a few exceptions, like BTW). I was editing an article today, in which my interviewee said her pet hates were spelling errors and sniffing - ah, a women after my own heart (although I could also add cutting toenails inside) - but I digress...

The main reason I have resisted Twitter is because I fear it will MEAN MORE HOURS IN FRONT OF THE SCREEN. Hey, I love my iMac. I love my job as a writer and cross-platform documentary producer. But even more than that I love the outdoors, walking my dog, playing taiji, spending time with friends in the same time/space dimension. Forty-five hours (the average time I spend in front of my computer every week) is ENOUGH already.

Why I have relented? Well it's a great way to connect with people and report on things in a flash. And it's a great way to keep plugged into what those I respect are saying, like my fellow RMIT alumni Kath Shelper (who has just produced Samson and Delilah, which won best picture at the Adelaide Film Festival) and Mark Pesce.

So I have taken the plunge, and will keep you posted on how it goes...

(If you are reading this and have a Twitter account, please follow me because I am friend-less at the moment...)

March 16, 2009

Ad zapping across the universe

This is a work in progress for the magazine I edit. I have spent more than a week trying to get an interview with TiVO (to find out if they do any research about the number of subscribers who skip ad breaks) but have had no luck. If you have a TiVO box and you love the ability to zap ads, please let me know!

Here it goes...

This power now in the hands of the viewer to control the television programming schedule (and thereby skip through ads) is one of the biggest challenges facing television today. In the free-to-air arena, a growing number of Australians are using personal video recorders (like TiVO, which was launched on the Australian market in July last year in conjunction with Channel Seven). According to Adam Kohler from ABC’s Inside Business, TiVo’s popularity in the US has resulted in a trend towards product placement in TV shows instead of traditional ads, because 60 per cent of owners skip them. Fans of Foxtel’s iQ (which had approximately 450,000 subscribers at the end of 2008) say they love the ability to start watching a program 10 minutes behind schedule so they can fast forward through the ads. Then there’s software that enables illegal downloading. According to Robbee Minicola, who is CEO of TiVo licensee Hybrid Television Services, ‘One in three broadband customers is a pirate and half of all BitTorrent downloads are TV shows.’ 

Seven is reportedly ‘exploring options to slow the ad-zapping possibilities’ and TiVO is unwilling to disclose how many boxes it has sold in Australia, let alone if any of its market research shows how many people are skipping ad breaks. 

But not all television networks fear the impact of time shifted viewing or free downloads on ad sales; at the time of writing, there had been 145,000 downloads of episodes one to seven of Underbelly: A Tale of Two Cities. However, Nine's HIRO video CODEC means that it’s not possible to fast forward through the ad that plays at the beginning of each episode. While the first two episodes were ad free, Suzuki, Tourism New Zealand and Department of Defence ads have run pre-roll on episodes three to seven. 

An article published in US magazine Adweek late last year quoted research that showed that when asked ‘What medium’s ads do you go to the most effort to avoid?’, 28 per cent said television. Internet outpaces all media with 36 per cent of respondents answering affirmatively. When asked ‘What media has the most invasive and irritating advertisements?’, the internet again gets top billing, with nearly 48 percent choosing it. At 27 per cent, TV rates as the number two most intrusive and irritating medium. However, despite the arrival of TiVO and iQ in Australia, it’s still much easier to block ads on web sites.

March 13, 2009

Simple and clever

This is more than 12 seconds but it's very clever. Watch right through to the end.

Apple slow off the mark with Qik so it's just 12seconds

Like many others, I had so much fun watching the "live" video of Ashton Kutcher and Demi Moore streamed from their home office and kitchen in the days leading up to, and on the night of, the Oscars that I quickly signed up for a new Qik account. I couldn't wait to turn my iPhone into a video camera capable of delivering video posts online in a matter of seconds.

Qik is mobile live video sharing that enables you to broadcast events and news spontaneously.

Ashton
Ashton has been a member of Qik since September and, since then, has posted about 116 videos revealing intimate unscripted (although hardly unplanned) moments in his celebrity marriage. Demi still looks really hot in low res.

Sadly, though, my ambitions to become a fellow Qik broadcaster alongside Ashton were thwarted when, after at least an hour of trawling through the Qik support forums I found out that it only works on jail-broken iPhones. This, despite the fact that Qik lists the iPhone 3G as one of its 'supported phones'. Like many other frustrated Qik customers, I was more than a little bit annoyed that they didn't tell me up-front that this was the case. (At least they give you a cute little emoticon to express that you're annoyed.)

Qik's official rep says "We have no insights to what Apple's plans are, we wish we had more to tell you." It seems the main problem is that while it's clearly technically possible, Apple are not prepared to support video on the iPhone and so are not willing to make Qik available in the official Apps store.

Meanwhile, an Australian start-up called 12seconds.tv has launched a "band-aid" solution of sorts. According to co-founder Sol Lipman, 12seconds.tv wants to be the "Twitter of video". He argues that anything more than 12 seconds is usually boring. Mmmm.

The app is available (for free) from the Apps store and basically enables you - on your iPhone - to stitch together three still images (with automatic dissolves between each), record 12 seconds of audio as a soundtrack and automatically post it to their web site where you can view it or embed it elsewhere, like on your Facebook page, or here:



[iPhone] Lappie takes me for a walk on 12seconds.tv


Of course, you can actually record and post full motion vision using your webcam via the 12seconds.tv web site. 

This app isn't going to help me or anyone else win any Oscars - and I think I've proven that it's easy to be boring in 12 seconds or less - but it reveals what the potential may one day be when Apple catches up.